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Tourist Attractions in Rome

October 30, 2013 by · Leave a Comment 

Rome is the capital city to Italy. It is ranked as the most important destination for tourists coming to Italy and is the first destination on any tour. This tourist destination has numerous art treasures and archaeological sites. The unique charms found in Rome together with the beauty of Rome’s panoramic view and the exquisite villas offer everything you would expect from Rome tours. Rome has numerous attractions that include the Vatican Museums, Capitoline Museums, aqueducts, churches, fountains, palaces, monuments, historical buildings, and ruins. The Vatican is one of the most visited places in Rome. Religious pilgrims headed to the Vatican closely rivals the pilgrimage made by the Muslims to Mecca.

Rome has gained the title of Eternal City. Some of the popular Rome excursions include a visit to the underground Coliseum, and sightseeing tours to the ruins and remains of Ancient Rome. Visitors partaking of the excursions can also get a chance of learning the history and culture of both the ancient and modern Rome. Rome excursion also offers beautiful walking tours that include romantic sightseeing tours and food tours in Rome. Rome also has a fair share of green gardens that visitors have a chance of enjoying.

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This article was submitted by Italy Tours. Italy Tours is a leading tours and travel firm operating in Italy. The firm offers a variety of tours and travel packages to its clients. The firm is famed for its ability of organizing Italy sightseeing both for individuals and for groups.

How Spam Used Humor to Strengthen Their Brand

October 22, 2013 by · Leave a Comment 

By Samuel Phineas Upham

According to a Bloomberg Businessweek article, the revival of the Spam brand is a classic example of how to turn negative connotations about a brand into a positive. In the early 2000s, parent company Hormel filed several lawsuits in an attempt to counter the notion of “spam” being associated with unwanted email. Today, they’ve scrapped that strategy and have seen the sales of Spam grow steadily in recent years.

The difference has been that Hormel has acknowledged public perceptions of Spam and has used humor in an attempt to change public opinion. From cheeky advertising campaigns to embracing Tony Award-winning musical Spamalot, Hormel has used humor to get customers to rethink their beliefs about Spam and give the canned meat a try.

Find out more at: http://www.businessweek.com/articles/2012-05-17/how-spam-meat-has-survived-spam-e-mail


About the Author: Samuel Phineas Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media & Technology group. You may contact Phin on his Facebook.

“Auf Wiedersehen.” Enough German to Get Around the Country

October 14, 2013 by · Leave a Comment 

By Phineas Upham

There is a lot to see and experience in the land that could easily be called the “Land of Beer.” However, there is much more to do than drink beer.

There are many great things to experience in Germany, but here are a few of my favorites:

1) Berlin Wall: This may just be one of the most famous walls in the world besides the Great Wall of China. It was a barrier that was constructed by the German Democratic Republic. Construction began on August 13th, 1961. It was designed to completely sever West Berlin from East Berlin and the rest of East Germany. It’s a great memorial to visit.

2) Neuschwanstein: This gorgeous castle is absolutely breathtaking. It’s a 19th century Romanesque Revival palace. It sits on a rugged hill above the small village of Hohenschwangau which is in southwest Bavaria. It’s a fascinating place to visit because it makes you feel like you’re in a fairytale movie.

3) Oktoberfest: One shouldn’t go to Germany without stopping by Oktoberfest. It’s a world-famous festival for a reason! It’s held in Munich and spans over 16 days. It usually begins in late September and lasts until the first weekend in October. The celebration has been held every year since 1810. Only beers that have a volume of at least 13.5% can be served at Oktoberfest. It’s also a rule that only beers brewed in the city of Munich can be served at the fest.

4) Bavarian sausage: Don’t leave Germany without tasting some of their delicious sausages! While it may be hard to pick a favorite, I absolutely love the Bavarian sausages. The fat white sausage should be served with sweet mustard, pretzels, and washed down with a nice cold glass of wheat beer. Many Germans actually eat these for breakfast which means it’s completely appropriate to eat them at any time of the day!


Phineas Upham is an investor from NYC and SF. You may contact Phin on his Phineas Upham website orFacebook page.